Words

plural noun: a distinct meaningful element of speech or writing, used with others (or sometimes alone) to form a sentence and typically shown with a space on either side when written or printed.

Albert Einstein Foundation

Being part of the first ever global branding of Albert Einstein was a true highlight over the past few years. The team at Trailerworks had to create a voice for the Albert Einstein Foundation which was directly connected to Canadian Friends of Hebrew University. The project lead to 8 million dollars in donations and while I’d like to say it was because of the persuasive words we wrote, the truth is…I was lucky enough to work with some very talented people and a genius client.

Bee Diaries

Creating the branded outreach for Trailerworks was the tip of the iceberg on this over three year project. Every week I dug up more than I ever wanted to know about the life of bees and then write entertaining blog posts, Instagram content, and yes, even a site to merchandise the products made from the honey we harvested. The job was sweet, the hours not so much.

Quantum Leap

I think one of my favourite things to do is make complicated things easier to understand. The Quantum Leap experiment was an ambitious plan that needed to be told in a simple, concise way for investors to take interest. With the help of a great animator and an amazing voice over artist, Matt Cook, we set out to simplify the complex.