Strategy

noun: a plan of action or policy designed to achieve a major or overall aim.

NAC

The National Advertising Challenge is the only brief-based award show in North America. Brands sponsor categories and creatives from across the country compete…with the gold winners getting a trip to Cannes, France. Working at Trailerworks (who owns the show) I was tasked with creating a ton of outreach, develop briefs for sponsors, and develop NAC-branded content. Every year this dynamic show evolves and is now one of the most prized creative competitions in the country.

Dr. Jay Children’s Grief Centre

In this business, it’s easy to become jaded. Clients can be tough and protecting ideas can be exhausting. But there are so many people who give their lives to causes that supersede the branding of a product or promoting a service. Dr. Jay’s helps kids struggling to overcome the death of a loved one. They show kids that there is a light at the end of this very dark thing we call grief.

lavalife

Ask anyone about the dating scene and they’ll tell you it’s filled with creeps. Lava Life needed a way to tell people that there was an easy way to filter out poor candidates. One that helped them make real connections with the people they were most compatible with.